An Epiphany

About 10 years ago, on my morning drive into work, I had an epiphany that forever changed the way I think about laundry.  At the time I was an engineer with a major industrial uniform/laundry company and on this particular morning I happened to be inspired by the millions of pounds of laundry the company washed each day. That led to another thought that, even though the number was very large, it paled in comparison to how many pounds of laundry are done in people’s homes each day.

There are currently over 325 million people in the U.S.  Some of us generate more laundry than others but a typical person generates somewhere around 2 lbs. per day.  At that rate, it’s safe to say that, on any given day in the United States, over a half of billion pounds of laundry are done. That is truly a LOT of laundry.

So after being more impressed by that even larger number, I took my musings a step further and wondered  “How many people do I know who actually LIKE to do laundry?”  I then counted on one hand the number of people who I knew that actually enjoyed doing laundry.  Guessing that of the 100 million people or so in this country who actually do the laundry in their household, I think it’s safe to say that at least 90 million of them don’t like doing laundry at all.

So what does all of this mean? Well, it means that collectively people are spending a huge number of hours each week on a task that they would prefer not to have to do. Think of what these people could be doing if they didn’t have to spend that time each week doing their laundry. What if there was an affordable option to have their laundry professionally done?

Well, think about it. If you had several hours per week to work on something other than laundry, what could and would you do with it? Four or five hours doesn’t seem like much but when you consider gaining that much free time each week it adds up in a hurry.

Four hours per week is over 200 hours per year. That’s collectively more than five 40-hour work weeks each year. What could you do with that kind of time? You could spend it accomplishing those things in life that you want to do, but never really seem to be able to find the time for. You could improve your quality of life and help make this world a better place. You could:

  1. Spend more quality time with your kids (or grandkids)
  2. Spend some quality time alone with your significant other
  3. Be creative – Practice your piano, paint a landscape, write a short story
  4. Volunteer at your local church or charity or social cause
  5. Help out a neighbor in need

The possibilities are endless but I think you get the point. There are many ways you could improve your life while making the world a better place. With all those people who don’t enjoy doing laundry, imagine if we were able to free up all of those hours for all of those people and allow them that time to improve their lives while improving their world. Think of the impact it would make today on the world we’re leaving to our kids. What’s more important than that?

The Benefits of a Private Laundry

Laundry Reimagined is a service which is open to the public. However, we operate a private laundry solely for the purpose of servicing our customers. We don’t think you should have to worry about your items being contaminated by items of another household. Our service is designed to maintain strict controls over what is laundered in our machines.  We launder only those items from one household together. Our promise to you is that none of the items from your household will ever be laundered with the items of another household.

Prior to washing, we inspect every item and sanitize any items we find in need. We maintain hygienic conditions throughout our process to assure that you receive your items back hygienically clean every time. Our washers and our other working surfaces are sanitized regularly.  Our process is designed to minimize the possibility of cross-contamination between households.  We at Laundry Reimagined take this responsibility seriously.

We do not run our business as a side venture to a public laundromat. Our sole reason for existence is to provide a high quality delivered laundry service to our customers.  We think you’ll appreciate the difference.

We would like to hear any thoughts you have on why these differences are important to you.

 

Two Ears and One Mouth

I have an old friend who has spent has spent over 40 years of his life in the sales of various products.  I was looking for advice on how to best to launch our service so I asked him one day “What is the key to making a sale?”.

Without even a hint of hesitation he replied, “John, you just have to stop talking and listen. That’s why our creator gave us two ears and only one mouth.”  In the ensuing days I gave that idea a bit more thought and I realized how simple and effective that advice really is.

In keeping with that advice we have developed this section of the blog which we’ve entitled About You.  Our idea here to establish a forum in which our customers can provide their thoughts on our philosophy and service offerings, and we will take the opportunity to listen.  We’ll start conversations by posting articles from time to time and we encourage our customers and readers to provide their honest and open feedback to those articles. We also encourage our readers to submit their own articles for posting by emailing them to me at: john@laundryreimagined.com.  We are all ears!

We at Laundry Reimagined are never content with the status quo. We believe there is always room for improvement, in anything we do.  We value open and honest feedback.  Nobody has all of the answers, but we believe that when open and interested minds gather to discuss an issue, there is always the potential for meaningful progress.

We are constantly looking for ways to improve your customer experience. Please don’t hesitate to give us your thoughts on how.  Thanks for visiting our blog!

John Eckstein, Principal, Laundry Reimagined